4-year SEO campaign, traffic Increase of 1,219%
- Thousands of unique visitors per month
- 175 treatment pages and blogs
- Organic search responsible for 80% of total traffic
- Website is the biggest referrer of leads
The Dorset Story
Back in June 2019, Dr McCauley engaged our services with one goal in mind: to rank number one in Dorset for dental implants.
But we pushed, why just rank for dental implants in Dorset, when you can dominate every area within 50 miles? The practice now ranks for dental implants all the way from Dorset to Southampton.
Back then, the website only got 6 organic search users per month. Fast forward to today, organic search users have increased by 50,783%.
Keywords Ranked
Content Creation
Lead Generation
Organic Traffic
Initial problems
The challenge
- Starting from the ground up meant starting with a website without history or authority.
- The traffic was practically zero, there were no backlinks, and the competition had significant advantages, which meant closing the gap was more challenging.
- Designers with no real knowledge of dentistry or medical terms wrote the current website’s content.
- The developers had also boxed the website into a certain template and code that needed to be changed and rescued over time to be better read by Google.
Our action plan
The solution
Dr McCauley founder of the practice, just became the UK’s leading implant surgeon for placing the most dental implants. But could he have achieved this accolade without organic search driving leads to the practice?
- Rewrote the website’s content section by section with well-researched copy to persuade more patients with missing teeth to visit the practice.
- Write new pages for the website to help with the overall new keyphrase rankings.
- Develop the practice’s USPs for their treatments, for example, All-on-4.
- A page for every county, city and well-populated town within 50 miles searching for dental implants near them.
- Redesigning the website to be more functional and to improve the UX journey and mobile experience.
- Uncode the current site template and technical aspects holding it back from first-page ranking results.
- Replacing stock images and creating branded images and graphics.
- Build multiple backlinks each month to the domain to increase its authority.
The results
SEO results
- 50,783% user increase (4 yrs)
- Maintaining thousands of users pm
- Increased the website’s reach to 50+ miles
- Bringing in high-ticket patients from afar
- Taking domain authority from 0 to 12
- Ranking for 1,400 keywords
Business results
- Full diary for missing teeth cases
- 100s more complex cases
- Go-to for implants in the south east
- Award for most implants placed
Don't miss out, due to location restrictions we can't work with every practice
Reach more patients
Vanilla Circus has over 18 years of experience in SEO and dental marketing. We can help you grow your business. No commitment and no hard sell.
