SEO over 12 months resulting a traffic increase of 472%
- Increasing the website’s total traffic by 472%
- Increasing backlink output by 17.43%
- 205% increase of referring domains
Elite Orthodontics SEO from 2019- 2020
Elite Orthodontics are specialist orthodontists in London, and that’s exactly what they wanted to rank for. Five years after we finished working with them, they’re still on the first page—and second place!
By making this dentist so visible on the first page for such competitive keywords, they now pick up most cases for patients looking for braces in London.
Keywords Ranked
Top 20 results
0
Content Creation
Pages/Blogs
0
Lead Generation
More conversions
0
%
Organic Traffic
Ortho patients
0
Initial problems
The challenge
- Website was limited by a pre-coded template preventing us from internally linking popular, valuable treatments from areas like the homepage.
- The little content that existed on the site had spelling and grammatical errors and failed to answer basic patient questions regarding treatment, procedure and cost.
- Navigation was difficult to use and understand – it was not presented clearly for a user to work through the website due to poor design.
- The website is tied into a strict, templated architectural structure prevalent among many debtal websites. For example, all products live under one section /treatment, which is not optimal for good SEO.
- No image alt tags, optimisation or internal/external linking were present.
- The website was slow and did not perform as well on a mobile device.
Our action plan
The solution
- Optimised the website, auditing its health, site speed and functionality.
- Improved the website navigation to make it clearer for users and to encourage higher CTR, so they could easily navigate the website.
- I cleaned the CSS and improved it where necessary to make the website more readable, improving essential areas like the header and footer.
- Develop a content plan primarily focusing on orthodontics instead of “dentist.”
- Improve the website’s design and the inner treatment pages, where users interact and engage the most.
- Ensuring the website ranked for locations like London and key phrases like “orthodontist London”, of which they still hold high positions today (2023).
- Improving the UX journey, developing USPs and marketing the practice’s orthodontic treatments better.
The results
SEO results
- Organic search increased by 24.31%
- Direct traffic increase by 46.67% in the first month
- 28.05% new users compared to the previous year
- Over 12 months, the website traffic hit new monthly user records
- Keyword “specialist orthodontist” climbed 11 places over 28 days
- Increase the website DA to 17
Don't miss out, due to location restrictions we can't work with every practice
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