6 month campaign to boost cosmetic patient numbers
- 48.38% increase in organic search traffic
- 82.99% increase in the website’s total traffic
- 60 hours total to rank for “cosmetic dentist London”
Improving rankings and conversions with only 10 hours per month
We’ve worked with Joe Oliver a few times over the years, and at one point, had a contract for six months for 10 hours per month to get the website ranking for “cosmetic dentist London”.
It was not easy to rank on the first page for the very competitive keyword in just 10 hours a month. It took us six months to achieve the result, which is when Dr Oliver ended his contract.
Truthfully, the organic search within the first few months was rising – but not at a pace the practice wanted. That said, we were still pleased to achieve a 50% jump in organic traffic and first-page results for “cosmetic dentist London” and “cosmetic dentist”.
Keywords Ranked
Content Creation
Lead Generation
Organic Traffic
Initial problems
The challenge
- Low domain authority and few backlinks.
- Existing content and website copy not optimised or keyword-led.
- Hundreds of technical errors, like no H1s and poor metadata, that needed improving to encourage CTR.
- Website copy was not engaging nor leading to conversions – conversions were not also being monitored or tracked in Google Analytics.
- No phone number, address or reviews within the copy.
- The client could only afford 10 hours per month of SEO work, which meant it was challenging to create content and build links in this amount of time per month to show worthy results.
- The website did not showcase its dental results or celebrity clients enough to show off its talent, skills and credibility.
Our action plan
The solution
- Research and analyse data on where the website sits in Google and what keywords are closest to the money and easiest to rank for.
- Create a cosmetic content plan that outlines the SEO copy we planned to write month-to-month. This included rewriting the top-level veneer and cosmetic dentistry pages and creating new content around smile problems that customers would be Googling, such as “chipped teeth.”
- Build a series of backlinks to increase the website’s strength.
- Conduct several optimisation hours and work through the site’s basic technical and conversion errors.
The results
SEO results
- 24 links built accounting for 80% of all referrers
- From 6 DA to 12 DA
- 16 pages written all ranking on 1st page
- The website’s total traffic increased by 82%
- 1st page rankings for national search "cosmetic dentist"
- 295 total keywords ranked
Don't miss out, due to location restrictions we can't work with every practice
Reach more patients
VCM has over 18 years of experience in SEO and dental marketing. We can help you grow your business. No commitment and no hard sell.
