122% increase to buying traffic in 18 months
- Five-figure users every month
- 277+ treatment pages and blogs
- 76.8% of all traffic from organic searches
- Hundreds of new patients registering pm
Why Maida Smiles needed SEO to work
We always talk about the dangers of buying cheap SEO, and sadly Maida Smiles had fallen victim to cheap SEO packages in the past.
In all honesty, taking on this project proved challenging as there was a high percentage of blog/vanity traffic and very interest in web pages promoting cosmetic treatments.
With 3 years in business, the practice even failed to rank locally or within a radius of 10 miles. But we did it – and still continue to work our magic.
Keywords Ranked
Content Creation
Lead Generation
Organic Traffic
Initial problems
The challenge
We started with a limited template, causing a poor mobile experience and inherited content containing spelling and grammatical errors. However, with only 20 contracted hours pm,, we still managed to increase patient numbers by 100% in the first 3 months.
- The website contact forms were too long and not being tracked.
- UX experience was poor, with slow loading times due to large images.
- The practice could not be found in local searches for terms like “dentist in Maida Vale.”
- 100s of blogs attracting vanity traffic to the site, compared to poor information on their high-ticket dental treatment pages.
- The website’s metadata had not been executed correctly, holding the site back considerably.
Our action plan
The solution
- Strategised a content plan to rewrite the entire website, repurposing and optimising what we could.
- Several treatment sections answer patient questions about cosmetic dentistry, including an impressive complex dental case section to secure bigger jobs.
- Reducing vanity traffic to the site through the blog, and instead building up and increasing converting traffic.
- Implementing new contact forms that were easier for the user to fill out and set up conversion tracking to monitor enquiries.
- Taking the website out of its pre-coded template and providing a basic design that still matched the clinic’s branding while improving the mobile experience for users.
- Rewriting the metadata for hundreds of pages to include keywords, click-worthy headers, and statements to attract the target audience.
- Create deals, offers, banners and graphics to entice users to take action.
The results
SEO results
- Dominate local search in a 10-mile radius
- 1st page rankings for Central London
- 300 keywords in the top 3 results
- 5,600 total keywords ranked
- 3,000 backlinks and 191 referrers
- 31 Domain Rating
Business results
- 10+ new associate dentists
- 100s more complex cases
- Full diaries for all the associates
- 500+ patients vist online booking
- Go-to for dental implants in London
- Featured in Refinery29
Don't miss out, due to location restrictions we can't work with every practice
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