351% traffic increase for London practice in a year
- From three-figure traffic to four-figure traffic in less than 12 months
- 270+ treatment pages and blogs
- Organic search responsible for 90% of the site’s traffic
- 11+ cosmetic treatment enquiries, on average per day
Ramping up Mint Dental's SEO and marketing
Mint Dental began investing digitally back in 2020, which had some effect, bringing their traffic up to a few hundred users monthly.
Engaging with our services in 2022, Mint Dental’s organic search traffic more than quadrupled.
Mint Dental switched to our SEO company simply because the site was not converting and their keyword range was too minimal.
Keywords Ranked
Content Creation
Lead Generation
Organic Traffic
Initial problems
The challenge
After taking a look at their webpage copy and metadata, we began to see evidence of why the website was not being ranked in the top 100 and devised both a local and national strategy to boost the website’s performance.
- Technical errors, where basic SEO principles had been ignored.
- Metadata was poor, included errors or was empty across 100s of pages.
- Zero blogs or web copy longer than 200 words.
- Website was stuck in a pre-coded template limiting effective marketing.
- The website’s initial header was too large and took up the entire page on a mobile, which damaged the user experience.
- The website only ranked for its name and precise location, so it had a narrow reach.
Our action plan
The solution
- Solved the site’s technical errors, including 404s and broken links.
- Implemented conversion tracking on the site to record progress.
- Sat down and agreed on KPIs with the client to clarify our deliverables.
- Outlined an initial 3-6 month plan that detailed the local areas in London to target.
- Strategised a long-term content plan that would create over 100 pages a year to attract patients with typical smile problems like missing teeth, crooked teeth, and yellow teeth.
- Rewriting the entirety of the site’s web pages (175) with medically trained copywriters to increase Google rankings and quality of leads.
- Replacing contact forms and introducing graphics, deals, offers, banners, and stronger calls to action throughout the website.
- Creating several templates to replace the current site design to better market the content. The site needed a new header, footer, and homepage.
The results
SEO results
- Ranked #1 for “dentist in X” for several locations across the city
- Holding positions 1-4 for smile problems like gum disease in London locations
- 7,900 total keywords ranked
- 711 keywords in top three results
- 1,500 backlinks and 179 referrers
- Traffic increased by the thousand pm
Business results
- Hired new associate dentists
- More veneer and implant cases
- 100+ new patient sign ups pm
- No need to spend on advertising
- New implant dentists hired
Don't miss out, due to location restrictions we can't work with every practice
Reach more patients
VCM has over 18 years of experience in SEO and dental marketing. We can help you grow your business. No commitment and no hard sell.
