The fastest 1st page results ever for BIG keywords

The website received very few enquiries from the website
Lack of new patient numbers month-to-month
Only ranked for facial aesthetics rather than dental treatments

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Putting The Smile Gallery on the map

The Smile Gallery had been open for several years, but invested in SEO and marketing for the first-time with us.

After achieving incredible results in around six months, The Smile Gallery had exhausted their budget and sadly ended their contract.

The website is still standing strong today, with a lot of our content now making its way to the 1st page.

As we only worked with them for a few short months, we don’t have stats in the mega thousands to show off, but we thought we’d still include them here to show others what’s achievable in a short amount of time for an out-of-city practice.

Keywords Ranked

Top 3 results

Content Creation

Pages/Blogs

Lead Generation

Conversions pm

Organic Traffic

More monthly users

500000

Initial problems

The challenge

Only ranked for 10 keywords, none dental-related.
No keywords in the number one position.
Limited web page templates, which, over the course of time, will need to be removed, uncoded and replaced.
The previous site designers left hundreds of technical errors.
Metadata needed serious attention, with some stating the location three times and looking spammy.
Poor treatment pages with no images, links, prices or calls to action.
Copy required rewriting sitewide was not persuasive, rankable and full of spelling and grammatical errors.
The website has a poor mobile experience, with the site’s header taking up one scroll on a mobile.

Our action plan

The solution

Beginning with local SEO pages to dominate search results for East Grinstead, Tunbridge Wells and more locations throughout Sussex, Hampshire and Surrey.
Devising a six-month content plan to rewrite the website’s main treatment page copy to sell more cosmetic procedures, especially regarding Veneers, Implants and Invisalign.
Taking it section by section, we’ve rewritten the top-level pages and are working on the implementation section.
Rewriting the site’s treatment content, including branded imagery, links, calls to action and bespoke graphics highlighting 0% dental finance.
Build links to new content and pages to improve rankings.
Redesign the website, create a new template and better market the practice’s main cosmetic treatments.