- Strategy vision and goals
- The Why and Where for cross platform promotion
- Ensuring our clients have big picture vision
The whys, the where’s, the goals and the eyeballs
The digital world gives marketeers endless freedom to create innovative, creative content strategies that can connect to multiple audiences in multiple locations.
However, what often gets lost is the reasons behind content creation. Why are we posting every day, why are we writing content to gain keyword positions in Google, and why are we making videos?
Creating a strategy
Aligning your business goals for maximum impact
For content to remain succinct and to meet our goals and targets, we need an overarching strategy that allows us to look at the big picture.
What are we hoping our content will create? Are we looking for awareness, sales, or growth? Are we looking to expand the business into different areas and maybe attract a younger or older audience?
Content strategies simply sit with the client and align their goals with what our content can deliver. Poor content cannot deliver anything, so the quality and process we need to achieve are the first things to always look at.
The bigger picture
Strategic content placement & optimisation
Content that is not seen or read is useless, so here, it is a question of platform and optimisation.
Where is our audience when they are most susceptible to our message or our products? How are we going to measure success?
This is strategy as opposed to the next stage, which is planning.
See examples of our copy
Get in touch
You can also call us on 01483 921741 to chat about how we can help you achieve your current goals.
CONTENT CREATION TEAM
Designers, writers, coders & more
