Goals, audiences, platforms and measuring success

There is not the time or budget to create all of the required content in one go, and we might also not have all the data to undertake this process. 

Either way, this is where content planning comes to the forefront. It is a flexible roadmap that allows the client’s team and VCM to collaborate successfully.

The process is fast and efficient. We have clear voice, brand, and proofreading processes that allow our content plans to be executed successfully. 

Content that disrupts

Data-driven content strategy

We can create a clear how and when so the business is aware of what content has been released and on what platforms, such as Google, Facebook, Instagram, Twitter, or YouTube.

Whether your customers are thinking of buying, gathering information to make a purchase, or looking to buy today, VCM can develop content that can disrupt your potential customers’ search or scroll and place your business in the exact place the customer is looking.

However, without careful analysis and appropriate auditing, the strategy remains a plan without an outcome. VCM are statisticians. We enjoy looking at the data and amending our plans to maximise what is working and then minimise or dump what is not.

See examples of our copy

Get in touch

You can also call us on 01483 921741 to chat about how we can help you achieve your current goals. 

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