You will notice that we DONT talk a lot about dental advertising. While advertising works, we believe it best attracts sub-patients and not super-patients.
Super patients by personality definition want their dentist to earn their smiles
It is important to see evidence, such as before-and-after photos, social media activity, and reviews, to begin to trust a dentist.
People trust businesses that appear organically on page one of Google or through thoughtfully crafted posts and socially suggested links.
- Most online dental adverts are the most ignored form of advertising that has ever been invented.
Reaching the right demographic
Online ads by dentists do not earn trust
There is a generational divide between those who trust Google/Facebook ads and those who skip past them.
If you are under 30 in 2025, then it has been proven that this demographic is more trusting of online ads. However, even with the younger demographic, only 1:6 click on adverts.
If your super-patient is under 30, then advert away. If your super-patient is older and wiser, you may need to rethink.
The difficulty with adverts is that potential patients are taken straight from an advert to a form. There is no brand interaction or connection with the practice.
3 simple steps
Ads provide poor leads
The magic of dentistry ads is a trap that stops us telling a useful story
This means that perhaps the enquiries are from people who are not bought in or do not care who does their teeth as long as the price is right.
- This is doubly true of Facebook ads or formats that use an immediate form to contact the practice.
Either way, the chances of them being super patient are slim.
Next is earning trust.
Speak to the team
Get in touch
You can also call us on 01483 921741 to chat about how we can help you achieve your current goals.
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