- Earn a patient's trust?
- How to communicate trust?
- Results
Meet a patient's needs
All the web and social traffic in the world is of no use if the website is poor and the visitor is not convinced of the following being true:
- Can the practice meet my needs?
- Can I depend on the information?
- How are they better than the competition?
- Will I be happy with the end result?
Improve conversions
Concentrate on building TRUST
Remember web visitors have a finite attention span of a few seconds and if the information they are looking for it no clearly indicated they will bounce. There is a huge difference between information being on a website and being easily found or clearly communicated.
- When you know what you stand for you no longer need to compete.
3 simple steps
Meeting Needs | Demonstrate expertise
How to communicate trust
Trust is translated into internalised questions:
- Is the practice in a convenient location?
- The practice clearly shows where it is located.
- The practice demonstrates it is clean, tidy or well organised.
- Opening hours are clear and flexible.
- Clearly communicate being close to public transport, parking or being easily findable.
You can also call us on 01483 921741; we are always here.
- Does the website show GDC/CQC or other associations clearly
- Does the practice offer clear tips and advice
- Does the practice offer a wide range of treatments
- Are the team easy to find, and their bios or specialities are clear. Do I know which dentist I will see.
- Is there a clear about page, a mission page, a patient charter page etc.
- There are images of new technology and content that shows innovation and being up to date
- Site shows experience and dentist credentials
- Site uses Statistics + Numbers for past procedures, success rates, patient numbers etc.
- The website has multiple means of communication, phone, WhatsApp, forms, Live Chat, email etc.
- Clear Policies: there is a clear complaint procedure/privacy/Terms and Conditions
- Does the dentist use jargon or is the content colloquial?
- Does the team look friendly?
- Does the practice building/rooms look inviting?
- Does the practice cater for nervous patients or less able patients?
- Does the content focus on patient benefits?
- Does the content emanate empathy?
- Are prices or fees not transparent, are there hidden extras?
- Do the prices offer value for money?
- Do you show prices on finance/per month?
- Does the practice shows multiple ways of payment or take insurance?
- Positive and numerous reviews are evident?
- Social Proof: recent social media streams or engagement are present?
- Before and after images are accessible and clearly assigned to each type of treatment?
- Does the website leverage video?
- Does the website have Case Studies?
- Are they any media mentions?
- Has the practice won any awards?
Enticements, evidence of being patient-centric
- There are clear offers.
- There are open days.
- Is the content or stories relatable?
- Is the website well designed?
- Consistent Branding
- The website has not been recently updated?
- The website loads quickly.
- Image are out of date or stock?
- Is the mobile version of the site is poor?
The results
If we can successfully harness honestly earned web and social traffic to a website that emanates trust, reliability, expertise and value, we will convert more of the right type of patients, super patients who will help the practice grow from strength to strength.
We have done this over 46 times in 18 years
Speak to the team
Book a discovery call
You can also call us on 01483 921741 to chat about how we can help you achieve your current goals.
