- Defining the brand
- Brand design
- Creating a distinct image
- Promoting the brand
Clever branding needs consumer trust
In an ever-expanding digital world, clear identity and trust are being diminished. Clearly defining your brand and your company’s identity allows consumers to connect with your services and products.
VCM can help with the necessary market research, competitor analysis, and pros and cons of different ideas.
Our graphic designers can create a range of branding, and marketeers can connect those designs with clear messaging.
VCM have worked with SMEs and with dental branding.
Forward-thinking, result-driven and versatile
Bring your business to life
As a branding agency, we’re passionate about helping businesses transform and grow their brand with experiences that resonate.
- Brand identity and messaging development
- Brand positioning analysis
- Visual brand guidelines creation
- Logos, brand naming and taglines
- Review and reputation management
- Brand refresh or rebranding services
- Brand-focused content creation (copywriting, photos, videos)
Be Relevant Always
Is growing your brand a struggle?
- Is the competition overshadowing you?
- Struggling to develop your own tone of voice?
- Unable to create a strong enough visual identity?
- Confused about your brand and unsure where to start?
- What you’re trying isn’t working or not resonating?
Do you need to develop your brand identity? Do you want to turn your local business into something national and recognisable? Or do you simply want to stand out in your local markets? You need branding.
Vanilla Circus is a full-service digital marketing agency for businesses that want to achieve the improbable. One way we can do this is through branding, a service we offer to local businesses in Surrey looking to break out of their box, change perceptions, and reach a whole new level of customers.
We’re an award-winning digital-first creative marketing agency in Surrey that brings businesses to life with clever branding, beautifully crafted identities and websites, and the execution of intricate campaigns that allow your business to level up.
Our primary goal is to empower ambitious businesses to understand how to unlock their brand’s potential, make a difference in their industries, and outperform their competition. Contact us.
Branding customers recognise
Our process to unify your brand
- Brand strategy
- Brand design
- Brand marketing
When we work with your business, we’ll manage your complete digital portfolio, from your website to your branding. We’ll also help you develop your brand and values and ensure consistency from channel to channel.
The most important branding stage is building your brand identity and ensuring consistency across all platforms and materials. This includes logos, colours, typography, fonts, visual style, and aesthetics.
We’ll assemble tangible brand assets and elements representing your brand, from business cards to letterheads to packaging, digital social media graphics, web design and site copy.
Creating your brand messaging involves defining your brand’s messaging strategy, which includes your voice and tone.
This strategy will span taglines, slogans, ad messaging, and other key messages that convey your values or brand personality.
We’ll carefully determine where your brand fits in the market and how it differs from your competitors. This will involve identifying your target audience, building their profiles, understanding their likes, dislikes, and needs, and positioning your brand to meet those needs uniquely.
Brand storytelling involves crafting compelling narratives about your brand’s history, mission, and values. This helps create an emotional connection with your audience and further sets you apart from your competitors.
We’ll perfect every customer interaction with your brand, from visiting your website to engaging with your social media content. Ensuring consistent and positive brand experiences at each touchpoint is crucial for retaining customers and building brand loyalty.
We’ll create a set of rules and standards that dictate how your brand should be represented visually and verbally at all times. These brand guidelines ensure consistency across all communicative channels to help maintain the integrity and values of your brand identity.
Once your brand is established, it’s essential to continuously track and monitor how customers perceive it in order to adapt your strategy accordingly. Parts of this service might involve tracking your social media mentions and conducting customer surveys.
Digital designers
Get in touch
You can also call us on 01483 921741 to chat about how we can help you achieve your current goals.
