- Send advertisements/offers
- Connect with lapsed customers
- Build customer loyalty
Quality over quantity, offers over news
Our list of clients provides an immediate email list that can be used to upsell and build existing or lapsed relationships. VCM is an expert at creating and formatting emails that create interest and help build relationships between customers and brands.
Email marketing, when used correctly, can be hugely successful. It is always a question of interesting the recipient without being intrusive. Emails have to have value to elicit a response. There is a delicate balance between too often and not often enough.
Send Beautiful Emails Quickly
Email marketing service
Use email marketing to stand out in the inbox, promote your business’s products or services, and incentivize customer loyalty.
- No cold emails that damage the brand
- Turn warm leads into regular customers
- Re-engage old customers
- Welcome emails, thank you emails and reminders
- Regular newsletters to keep your customers informed
- Abandoned carts and new product alerts
- Improve open rates and click-through rates
- GDPR compliant emails
- Campaign analysis and reports
Be Relevant Always
Avoid automation, AI and spammy emails
AI might save a lot of time, but it takes the thought, creativity and human away from connecting to your audience – and when there’s a sale on the line, it’s important to pay particular attention to your email marketing strategy.
One email might be the straw that breaks the camel’s back, leading to a customer unsubscribing from your list. Therefore, efforts must be made to give your audience a reason to stay engaged with your brand.
Send Beautiful Emails Quickly
Ensure your email marketing strategy is always ten steps ahead.
Through regular, personalised email blasts, we can help your customers learn about new products, discounts, and other services and keep them engaged.
Email marketing is also an opportunity to soft-sell to your audience and educate your customers on your brand’s value.
It helps keep them engaged between purchases and ensures you’re never too far away from their memory.
We’re skilled across all platforms and have used several of them. However, when it comes to our favourite email marketing tools, we would definitely choose Klaviyo and Mailchimp.
They allow for high-quality, customisable email templates, full platform integrations, and expansive segmentation, which is essential for successful email blasts. We commonly use Mailchimp the most, specifically for B2B clients.
Research in 2024 claimed that email marketing delivered the highest return on investment compared to other forms of digital marketing, returning £38 on average for every £1 spent. In our experience, email marketing has successfully driven traffic and clicks to your website and got users to act and move quickly on specific events like open days, showrooms and more.
We agree that certain emails require automation. However, there’s always a way to make them feel more personal. Setting automation and email flows for the welcome and thank you emails is often essential for your businesses and helps confirm to your customer that they’re booked in or that their order has been processed and received.
Yes, we can, and we would advise to. Audience segmentation is a fundamental aspect of an effective email marketing strategy. It involves dividing your email lists into specific segments like demographics, past transaction behaviours, preferences, engagement levels, etc. By segmenting your audience, we can better tailor content and messaging to them to resonate with each group, creating a more personalised, targeted approach and improving your emails’ relevancy, resulting in fewer unsubscribes.
Our team of incredible content creators and copywriters specialises in creating compelling elements and copy for email marketing campaigns. The number and choice of words we use are important, and we’re experts in creating captivating subject lines to boost open rates, persuasive body copy, and visually appealing graphics that encourage customers to take action.
Are our services the right fit ?
Get in touch
You can also call us on 01483 921741 to chat about how we can help you achieve your current goals.
