Earn Trust
Trust in your brand is built on honesty, consistency, accountability, & integrity.
Why build business trust?
Our marketing premise is built on attracting super customers. Super customers are a special type of person who rewards your business with loyalty and repeat business. Super customers are referral magnets who consistently sing your brand’s praises and recommend your company to friends and family.
People like those who are like themselves
People are naturally drawn to those who share their values, behaviours, and outlooks
To attract super patients who have integrity, you must show honesty, consistency, accountability, and integrity yourself through the marketing of your brand.
“Gartner research reveals that 74% of customers expect more from brands, not only in terms of their products and services but also in terms of how they treat their customers. And 83% of consumers say they will not do business with brands they don’t trust.”
Focus on trust signals first
How trust in your business can drive performance
Trust is slowly nurtured through a thousand small, consistent pages, blogs and web posts actions that demonstrate professional ability, integrity, and benevolence.
Customer trust is the faith that you will delivery
Your website is your ultimate public-facing marketing vehicle.
Here, we have to show all of these positive attributes about your company for super customers to relate, engage, and get excited about using your products and services.
People trust the clear and mistrust the ambiguous websites that promise the earth.
Often, it is about toning down the claim and enhancing post-work. Sometimes, a question of wood for trees that is extremely impressive to another business may be taken for granted.
“Trust is what brings humans, together. It’s the critical bond underpinning not only the relationships with one another, but also the relationships we have with brands.” Deloitte
How we use social media
Trust isn’t owed; it’s earned
On social media, we are not looking to become famous either nationally or internationally. There are between 100 and 1,000 super customers that match your target audience. We want to be famous JUST among them.
The number is dependent on the size of your business and the size of the overall market.
- The good news is we’re not talking to everyone.
Regarding social media, we are not interested in every like or follow. Everything needs to be targeted and aligned with our brand.
While people like friendly people, there is no need to start dancing on TikTok. Every post page and blog needs to reflect the trustworthiness of our business, not fake friendliness.
Trust tips & tricks
Building trust is an intentional process
Most businesses like creating offers discounts; most companies will at one time, or another spoken about their customer excellent service and they commitment to quality. Whether or not that is true is not at issue. What is essential is that promises are delivered on.
- Keeping promises on service and price
- Keep commitments Meet delivery deadlines
- Be inclusive, open and friendly
- Show character; show off your team
- Doing what you say you will do
- Ensuring that your words and actions match
- Maintain or build your brand
- Be comfortable saying no or you don’t know
- Be able to say sorry you are not for us
- Solicit feedback, good and bad
- do what is right over what is easy
- People love to see the little things done consistently
Talk is cheap. Trust must be earned. See super customers.
Earn trust with us
Book a discovery call
You can also call us on 01483 921741 to chat about how we can help you achieve your current goals.
