2. Earn Trust
Trust in your brand is built on honesty, consistency, accountability, & integrity. Without it web traffic is just missed opportunities.
Trust, but verify.
Our marketing premise is built on attracting super customers.
Super customers are a special type of person who rewards your business with loyalty and repeat business.
- Super customers’ trust has to be earned.
Super customers are referral magnets who consistently praise your brand and recommend your company to friends and family.
- If the reader doesn’t trust you, they won’t buy from you.
Be like your customers
People are naturally drawn to those who share their values, behaviours, and outlooks
To attract super patients who have integrity, you must show honesty, consistency, accountability, and integrity yourself through the marketing of your brand.
- “Gartner research reveals that 74% of customers expect more from brands, not only in terms of their products and services but also in how they treat them.
- And 83% of consumers say they will not do business with brands they don’t trust.”
- If your web visitor doesn’t trust you, they won’t believe what you’re saying.
If the user doesn’t trust you, they won’t convert ever
How trust in your business can drive performance
Trust is slowly nurtured through a thousand small, consistent pages, blogs and web posts actions that demonstrate professional ability, integrity, and benevolence.
Customer trust is the faith that you will delivery
Your website is your ultimate public-facing marketing vehicle.
Here, we have to show all of these positive attributes about your company for super customers to relate, engage, and get excited about using your products and services.
Fundamental honesty is the keystone of business.
People trust the clear and mistrust the ambiguous websites that promise the earth.
Often, it is about toning down the claim and enhancing post-work. Sometimes, a question of wood for trees that is extremely impressive to another business may be taken for granted.
“Trust is what brings humans, together. It’s the critical bond underpinning not only the relationships with one another, but also the relationships we have with brands.” Deloitte
How we use social media
Trust isn’t owed; it’s earned
On social media, we are not looking to become famous either nationally or internationally. There are between 100 and 1,000 super customers that match your target audience. We want to be famous JUST among them.
The number is dependent on the size of your business and the size of the overall market.
- The good news is we’re not talking to everyone.
Regarding social media, we are not interested in every like or follow. Everything needs to be targeted and aligned with our brand.
While people like friendly people, there is no need to start dancing on TikTok. Every post page and blog needs to reflect the trustworthiness of our business, not fake friendliness.
Trust tips & tricks
Building trust is an intentional process
Most businesses like offering discounts; most companies will shout about their excellent customer service and commitment to quality.
Whether or not that is true is not at issue. What is essential is that promises are delivered on.
- Keeping promises on service and price
- Keep commitments Meet delivery deadlines
- Be inclusive, open and friendly
- Show character; show off your team
- Doing what you say you will do
- Ensuring that your words and actions match
- Maintain or build your brand
- Be comfortable saying no or you don’t know
- Be able to say sorry you are not for us
- Solicit feedback, good and bad
- do what is right over what is easy
- People love to see the little things done consistently
Talk is cheap. Trust must be earned. See super customers.
We cant earn you trust if we dont connect
Book a discovery call
Or call us on 01483 921741 and ask to speak to Benedict. We are always here.
Meeting Needs | Demonstrate expertise
How to communicate trust online
Trust is translated into internalised self-talk.
- Does the website show the appropriate trade bodies or associations clearly
- Does the business offer clear tips and advice
- Does the business offer the right products or services.
- Are the team easy to find, and their bios or specialities are clear. Do I know which person is in charge?
- Is there a clear about page, a mission page, a customer service or complaints page?
- There are images of new technology and content that shows innovation and being up to date
- Site shows experience and credentials
- Site uses statistics or numbers for past performance
- The website has multiple means of communication, phone, WhatsApp, forms, Live Chat, email etc.
- Clear Policies: there is a clear complaint procedure/privacy/Terms and Conditions
- Does the company use jargon or is the content colloquial?
- Does the team look friendly?
- Do the company’s premises, building/rooms look inviting?
- It is the location easily found on the site
- Does the content focus on customer benefits?
- Can I connect with the business on some level?
- Are prices or fees transparent, or are there hidden extras?
- Do the prices offer value for money?
- Do you show prices on finance/per month?
- Does the site show multiple ways of payment or take insurance?
- Positive and numerous reviews are evident?
- Social Proof: recent social media streams or engagement are present?
- Does the website leverage video?
- Does the website have Case Studies?
- Are there any media mentions?
- Has the business won any awards?
Enticements, evidence of being customer-centric
- There are clear offers.
- There are open days.
- Is the content or stories relatable?
- Is the website well designed?
- Consistent branding
- The website has not been recently updated.
- The website loads quickly.
- Are the images out of date or stock?
- Is the mobile version of the site poor?
