Local SEO Services
You are in capable hands; we offer the complete local SEO service: SEO, GBP Optimisation, Copywriting, Web Design, Page Optimisation, Off page Backlinks, and Web Development.
We have been working on local SEO projects since 2007. Local SEO is about being found by the RIGHT customers in your area who want to buy your products or services, not those looking for free advice, a job or something that does not make you money. See our process.
Are the perfect team?
We can deliver on what you want…
- Want to appear on the first page of Google?
- Want to be there for a range of keywords + location?
- Want web copy that outranks your competition?
- Want content that's informative and persuasive?
- Want your web copy to consistently sell?
- Want more traffic and local customers?
- Want your marketing to be future-proof?
- Want a team that just gets on with it?
1. How we start: a partnership
- Our job is to explain the process, timelines, reporting and how we measure results.
- We need to understand your business, products and target audience. See data analysis.
- We need to know what your revenue targets look like for the website to determine the right keywords.
- What does success look like? How many new customers and how many sales?
- We convert sales numbers into required traffic, e.g. if you wanted 30 new customers and your conversion rate was an average of 3%, we could need 1,000 new visitors to the site.
- We become your in-house SEO team, responsible for developing your content, web traffic, rankings, and enquiry levels.
2. We create a strategy
By auditing your site and those of your closest competitors, we write a strategy for delivering the local results you are looking for. How much web traffic do we need?
- Can local keywords deliver the amount of traffic required?
- Who is responsible for who is doing what and when?
- What are our timelines? See how long local SEO takes.
- Which keywords, how many locations, etc.
3. Local SEO Audit
We undertake a thorough local SEO audit and Technical Health Check of your website before starting. The free audits you might see advertised are not worth having. Technical SEO is often about ticking boxes. Is your site fast? Is it easy to navigate? Does it display correctly on a mobile device? These are problems we can identify, discuss and then fix. Explore in detail.
4. Copywriting
We research and then write all your local website copy. First, we devise a proofing system with you that suits your time and availability. Local SEO content must be good. It needs to achieve three important things; Appear on page 1 of Google, be optimised for the location and keyword and sell the company to the user. Explore in detail.
5. Google Business Profile Optimisation
Most clients have a Google account with their local profile added. The problem is that after it was added it was forgotten about. Google My Business (now Google Business Profile) is perhaps the only 100% accurate piece of data that Google has to determine your business location. Keeping it up to date, relevant and able to promote the company is an important but inexpensive part of local SEO. Explore in detail.
6. Backlinks
A backlink is simply a hyperlink to your website from another. For Google to consider your backlink as credible, it needs to follow several criteria. For example, how many websites link to your own and more importantly, the context that surround the link. Explore in detail.
7. Reporting
At the end of every month, we write a report that:
- Shows your results (various KPIs)
- The content we have created
- The new URLS generated
- The new backlinks we have sourced
- The targets we have reached
- The next steps we are taking in the next month