One of the oldest SEO companies in the UK

Optimisation for ‘Google Search’ is the process of writing content, managing your reputation, optimising the website’s code and building backlinks so that Google understands your services or products and ranks them highly in its index. See our training courses.

We attract your ideal customer through a combination of superior web design, optimised code, and copy that informs, persuades, and, most importantly, is found. Our approach is to target your customer regardless of the stage of their purchasing journey and ensure the keywords we go for have commercial intent (no vanity traffic or blogs that do not sell your products or services).

Unfortunately, content is not King.

Well-written content is not sufficient to rank highly on Google. Being seen by Googlebot as ‘on the ball’ and up to date can only be achieved with a marriage of code optimisation and words.

Part of the code optimisation includes encouraging another website to endorse your own opinion “that you are well qualified, proficient and deserving of #1 ranking on Google.”

To achieve the desired result and ROI, we must explore your website and translate what we find into something that Google will agree to rank #1.

Factors that affect your Google ranking:

• Content Optimisation
• Backend Code
• Off-Page Factors (backlinks)
• Choosing the right keywords
• Maximising on conversion

Often mistaken as simply Google My Business, local search optimisation (local SEO) could be an essential part of your digital strategy if your customers visit your place of work. Local SEO is a brick-and-mortar business strategy that, if implemented correctly, can be invaluable to a small business.

Dominate your local market by ranking #1 for every key phrase and location within 10 miles of your business.

Good content is about winning customers’ attention and compelling a buying action.

Copy is a large part of on-page optimisation as it encompasses keywords and a sales pitch; it is the story you tell web users about your business. It includes the words, the voice, the tone, images, videos, and even a shop!

Professional content creation is essential in Google’s scoring metrics and is our most popular service for improving Google Search rankings.

Broadly it is

• What you sell
• Why do you sell it
• Why should I buy from you?
• Can I trust you?

Google’s index is one giant computer that reads code and uses a set of rules (algorithms) to rank websites.

Computers read code, not just words. The code helps Google to understand the written content. 

Optimising your code was the original essence of search engine optimisation. It was a set of rules (an algorithm!) that would rank top of Google if you followed them.

There have been many changes within code optimisation. Now, it is less a process of correct metadata and headings and more of a question of mark-up language and JSON-LD.

Code optimisation is more than maintenance; it is the technical employment of a service that works hand in hand with new content. It involves optimising WP themes, marking up code, and maximising speed and UI.

Google looks for online signals that corroborate the claims you make within your content.

Off-page Google Search factors like backlinks, reviews, content, social media, etc. All of these aspects form signals to Google about a site’s trustability.

All of these aspects form signals to Google about a site’s trustability.

The list seems long; however, only parts affect your ranking position in Google.

Backlinks without updated content and UI are unlikely to have much effect. Improving a reputation or being active on social media will not convince Google to rank a poor website.

Backlinks and signals confirm content; they are reliable witnesses to your business’s USP, product offerings and services.

The first step is keyword discovery. Then, a content plan for the year. You cannot beat the competition without professional content that persuades, sells, and optimises for Google.

Google has been studying ‘professional websites’ since 1998. It has a copy of every website, its code and content since then.

In short, it has created a list of metrics distinguishing the experienced and qualified from the also-rans. The list is ever-changing and now includes additions like page loading speed.

If you read the 200+ list, many points could make little sense.

That is why we are writing this page in plain English and using terms and language that are simple to comprehend.

This is why we can execute the on-page and code side of your Google Search marketing.

What is holding the site back? What is making it slow? We offer a full diagnostic service and then fix all errors.

Our job is first to understand Google’s current algorithm and translate its rules into processes that can improve clients’ content, code, and off-page metrics that satisfy Google’s criteria for ranking a site #1.

The second part is to anticipate what improvements Google will make.

Producing the right balance of code, content and backlinks

It is not about fooling Google; the services we offer businesses are about working together to create the best version of the internet that we can, where a high-ranking position within Google can reward our clients and heightened findability.

Essentially, three parts of a website need assistance to work in harmony so that Google will reward the site with a high-ranking position.

Expand your reach and your audience with solid SEO-targeted services that have constantly evolved since 2009.