- Proven track Dental SEO record
- Understanding of GDC SEO best practices
- Expertise in strategy
- Understanding UX patient journeys
Mr Sykes is the founder VCM and our senior SEO consultant
Benedict Sykes has over 18 years of experience in traditional marketing, SEO, and digital marketing in the health sector. He has worked with over 46 dental practices just like yours.
How can Benedict help your dental practice?
The first thing is knowledge. Benedict is very familiar with the current trends in private dentistry. Having worked with past presidents of the BCAD and several of the top dentists and dental coaches in the UK, including orthodontists, prosthodontists and oral surgeons, he has a wealth of knowledge and experience to draw on.
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The UK’s most popular dental SEO expert
Benedict has a very analytical mind. One of his gifts is his ability to look at a website, analyse the local market and know exactly what is required to improve the website’s traffic and conversion ratios dramatically. See dental website SEO.
SEO strategies are often multifaceted. There is what’s best for the dental practice in terms of profit and revenue and there is what the principal dentist wants to achieve.
Sometimes this could be more complex cases, which are not always as profitable. Benedict can help you decide what is important to you and what it is important to the business and align your strategy accordingly.
The right SEO strategy is to gain sufficient leads and enquiries that the dentists, practice managers and staff benefit from what we call super patients. By attracting the right patients is possible to work with a better range of patients who are both more grateful and more profitable. Less stress, happier practice.
The right SEO strategy for your dental practice combined with social media marketing can be very successful. Benedict has over 20 case studies of recent work within the industry to showcase his expertise.
Below is an example of the types of questions Benedict asks:
- The place to begin is always with the website, what is working and what isn’t.
- Next is targets: how will we know what success looks like? Are we trying to increase patient numbers by 20% or 40%? If so, how much is this, and what web traffic is required to generate approximately three times that number of enquiries to gain that number of new patients?
- What is required to convince patients that we are the right dental practice for them?
- Who are our competitors? How do we beat our competition?
- What dental offers and/or evidence do we have to show on the website that we are the right practice?
- What optimisation level is required for existing treatment pages to achieve more traffic?
- What additional content pages must be written to ensure we rank #1 for our keywords?
- What resources does the dental practice have, and who collates the data on new patient acquisition?
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Perhaps it time to get in touch
- Many dentists find working with Benedict both profitable and interesting.
He has an excellent analytical ability and crystal-clear communication style. He understands what can and cannot be said on dental websites. He also has a good patient insight having spoken to literally hundreds of patients via live chat for clients.
30-minute free discovery call
The best way to discover if Benedict is the right consultant for your dental clinic is to give him a ring on 01483 921741. Or fill out the form below.
