- Advanced optimisation of Google My Business
- On page content creation for local SEO optimisation
- Optimisation for practice locality within a 20 mile radius
- Convert more users into patients
- Includes county and postcode optimisation
The rise of ‘dentist near me‘ searches
As a brick-and-mortar business, local SEO is prioritised in dental marketing campaigns.
If you analyse your patient lists, you will see that the vast majority live within 5 miles of the practice. This does not mean we cannot convince patients to drive up to 20 miles if the price is right or the level of expertise is enticing. See dental marketing earning trust.
Many believe local SEO is solely about Google My Business and being found on Google Maps. This is only a small part of local search optimisation and only really works when a patient is familiar with the dental practice’s name or brand.
See yourself in local search
VCM are experts at local SEO for dental practices and clinics
- We are an agency who has been working in the field of geo-targeted SEO for over 18 years. We are well known in the industry for developing the very latest in optimising health websites for fixed locations.
- We have worked on literally hundreds of websites both in the dental industry and in other industries ensuring that our client’s websites appear for searches that include keyword + location.
Ranking #1 is Easy with VC
Gain & retain customers
If you compare a VCM website that has been optimised for a range of locations with an average dental SEO website that has been optimised, perhaps by a company that is not as proficient, you will see the difference.
Often, SEO targeting fixed locations is understood as adding the town’s name to the end of every H1 title on every page and ensuring that the meta data includes that location. Optimise Google My Business and build a few citation links, and you are finished.
Problem
This could work until a company like VCM works for your competitor; then we will beat you hands down for core keywords like dentist + location through to every dental treatment option + location. This would include everything from dental check ups +location, root canal to teeth whitening and porcelain veneers.
- If local SEO was so simple you won’t be reading this page.
Local SEO Is Important for Your Business
Advanced website architecture to reflect local optimisation
The way we structure websites with geo-targeted optimisation is very advanced. The website offers many different means of attracting attention from patients who are looking for dentistry.
We build a section of the website that specifically targets keywords + location.
Depending on your level of competition in your area we can then expand that to include cosmetic dentist + location or dental implant + location etc.
Reach more patients willing to travel
Expanding your area
Specific sections for locations free the top of the website, treatment pages, etc., to compete for shorter tail searches like cosmetic dentist, dental implant and porcelain veneer where no location is appended to a search or where Google cannot define where an IP is located. This is particularly true of mobile searches.
- It also works very well when you are expanding your patient catchment area.
There is no reason why your dental practice cannot attract patients from all over your county. It is just a question of appearing on the first page of Google rather than convincing that patient that you are the perfect dental choice for them.
How to improve your local ranking
Local is just the start
Local SEO is all about earning patient attention. It can be supported by location targeted social media for example.
However, being found is only one part of converting a user into a patient. The strategy behind our dental marketing at VCM is not just to attract any patient but to attract super patients.
Speak to the experts
Get in touch
You can also call us on 01483 921741 to chat about how we can help you achieve your current goals.
