3. Super customers
All businesses that have survived over five years will likely have some super customers.
These are the customers who are a pleasure to do business with. Not only do they pay their bills on time, but they also receive the goods or services with a thank you.
What are super customers?
VCM has many super customers for whom we are very grateful.
You will know your own because they are the ones who say thank you, and your loyal and outside business could be a friend. If customers believe your business is always striving to provide the best buying experience, they’ll act as champions for your brand.
Key to long-term business growth
How to spot super customer
- It is not always the amount they spend; it’s how they shop.
- If you are location-based business then the super customer (or a super-patient for doctors and dentists) would be someone who has an affinity with an area. Someone who is has put down roots.
- It is someone that understands that although nothing is free, they can expect a certain little bit of extra time and effort.
- They are realistic about prices and budgets.
- They pay on time.
- When they have a problem or a complaint, they let you know and give you the space to rectify the problem.
- They do not buy on price. They value personality and expertise. They are those types of clients who not only asked for advice but are happy to follow recommendations.
- Good customers and clients offer clear communication and want to be part of processes.
- Super customers leave glowing reviews.
- Super customers are ones that recommend your business to the friends and family without always needing incentive but do respond well to a gentle nudge.
- They’re invested in helping your company grow and believe it can.
Customers are looking for brand connection
“2025’s buyers no longer see brand loyalty as merely making repeat purchases from one company; they want a more meaningful relationship with their favourite companies.” Khoros.
Earn super customers with us
Book a discovery call
You can also call us on 01483 921741 to chat about how we can help you achieve your current goals.
