Effective Copywriting for Local SEO

If your content is boring, then no one will buy from it.
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Provide a great page experience

If your content is boring, then no one will buy from it.

As Google becomes more interactive and uses AI and its host of data, it also has a better idea of what type of content is uninspiring and which content deserves to be ranked #1 in its index. Google tells exactly what they expect on their webpage here.

However, Google does not use search engine optimisation to sell its products. Google does not have to write copy in 15 different ways to describe the same service.

Focus on people-first content

I’d be very surprised if anyone in Google wrote content with a keyword in mind. Google’s content only needs to inform the user of what Google is trying to communicate.

Unlike Google who can write what they wish, every page we create has to in some way sell our client's products.

It also must be professionally optimised. The pages must rank for the keyword and the location above the competition on the first page of Google or it has failed.

It must always have keywords in mind as it needs to generate search traffic.

It must intelligently inform and in under two seconds explain exactly what products or services we are selling.

Prices

£X

Full Access To The Gym
One Year Subscription
5 Personal Trainer Meetings
Monthly Nutrition Program

What's included

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Hub pages link

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Avoid Poor Content

You will see thousands of websites that misinterpret this and start telling you that a solicitor is a lawyer, and a divorce is when a marriage breaks down and the Surrey is a home county of 1.19m people in the UK.